Activation Coordinator to Swedish Match

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We are now looking to fill a new and exciting position as Activation Coordinator in our growing International Marketing Team at Swedish Match. Are you a structured, operative, communicative and self-driven person that thrives managing projects? Do you have a true passion for Brand Activation and consumer engagement? And can you picture yourself writing history with us as we secure the expansion of our new innovative portfolio across markets? Then we hope to have you intrigued by the challenging and rewarding position as our Activation Coordinator!

Our vision – A World without Cigarettes

Cigarette smoking shortens the life of just over 6 million people annually. Smoking rates decline at a far too slow pace. In fact, so slow that tomorrow holds more smokers than todays´1.2 billion due to population growth. By outperforming the deadly cigarette with attractive and far less harmful products that attract smokers, we can create a better world. Our successes in Sweden and Norway, whose result is reflected in public health statistics, are far too good for us not to share with the rest of the world.

Are you looking for a truly international challenge, becoming a part of a diverse, dynamic, and entrepreneurial FMCG team, learning and growing while improving public health – then this might be the role for you!

As our Activation Coordinator, you will become an important player in our international marketing team where you will support our Consumer Activation & Education Manager in the planning and execution of brand activation initiatives to be rolled out across markets. Together, you will be responsible for driving increased awareness and mindshare of our Swedish Match brands internationally by securing an engaging presence, creative campaigns, and flawless events.


Your main tasks:

  • Support the team in the project management of our Consumer Activation initiatives, securing the best possible collaboration with the brand teams.
  • Manage activation projects across BUNIT markets and provide regular status updates to management while developing, conceptualizing, planning, and organizing marketing activation programs including trade shows, exhibitions, massive events (conference, summit), and small-group events (workshops, seminars)
  • Support BUNIT stakeholders with activations guidelines and concepts, liaising and working closely with third parties such as agencies, event organizers, vendors, local media, etc.
  • Monitor and evaluate activations initiatives with regards to performance objectives. Keeping progressive update on multi-operational dashboards and project management tools to make sure every single process of each project/ campaign run according to plan (timeline, checklist, dateline, etc.)
  • Staying up to date on current offline marketing trend and sharing the latest best practices in the industry, while also keeping an eye on success cases adapted also digitally

Your qualifications and personal attributes:

To succeed in this position, you need a proven track record of outstanding project management skills, with an ability to grasp the big picture and break it down to every important detail for a flawless activation. You have a growth mindset and are typically highly structured, yet also flexible to adapt and adjust to changing conditions. Your key driver is to truly engage and connect with the consumers and you can easily provide us with splendid examples of Brand Activation initiatives that you have implemented.


In a summary we believe you have:

  • A couple of years of hands-on experience from Consumer Activation
  • Solid Project Management experience, with vast stakeholder management interaction
  • Handled campaign/promotion programs (possibly working in an agency)
  • Fluency in English is a must, other languages a merit

In this recruitment, your drive and motivation will be the deciding factor. You are a proactive positive person, eager to contribute, learn and develop with us. Most importantly – you are a true team player who builds strong relations across functions and borders.

Finally, to succeed in this position, It’s also important that you have a passion for Swedish Match products and the consumers. Swedish Match is in a truly exciting phase of their international expansion and this role will be a key part of Business Unit International's winning team.


This role is presented by us in a collaboration with Academic Search.

Or, know someone who would be a perfect fit? Let them know!


Grev Turegatan 7
114 46 Stockholm Directions

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Our recruitment process

Just Arrived recruit and staff candidates to our clients in Sweden. We work according to a competence based recruitment process. We therefore always use logical and personality tests in all of our processes. This is a way for us to keep our recruitment free from biases, and a way for you as a candidate to validate your competence and skills.


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